We Skale DTC
Ecom Brands

We break away from the traditional agency mold. We're not just another service provider; we're your dedicated e-commerce growth partner, here to empower your brand together.

Our team comprises seasoned brand builders with firsthand e-commerce growth experience, building multiple brands from scratch, as well as pushing others from 6 to 7 figures.

By merging the worlds of performance marketing and brand building, we put our utmost attention on the customer, building a proper strategy and foundation around their buyer journey.
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We provide an in-house-team experience, by working on a direct-to-expert communication model, meaning you communicate, collaborate, and work directly with the experts (no middle men, gate keepers, junior associates, or ticket systems).

Above all else, your ROI is our primary focus, and our marketing is performance-based, making us genuine growth partners with skin in the game.

Our 'SKALE' framework is a methodical process for establishing benchmarks, pinpointing bottlenecks, prioritizing test variables, comprehending your customer, shaping marketing concepts and strategies, conducting tests, validating results, defining deliverables, and maintaining ongoing performance.
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1) Strategic Foundations: We prioritize strategy and foundational elements. This means understanding your business's KPI metrics, setting clear targets and goals, and analyzing existing data. Knowing your numbers is key to crafting a data-driven strategy.
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2) Customer-Centric Approach: We are always customer-focused and conversion-centric. Our "Customer Touchpoint Optimization" strategies maximize performance at every step of the customer's buying journey, ensuring a seamless experience.
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3) Rigorous Testing and Continuous Improvement: Our framework is built on rigorous, repeatable testing. We apply continuous improvement, focusing on one variable at a time to truly understand what drives success.

4) Structured Sprints: Our approach includes organized yet flexible 30/60/90-day sprints to execute tests and measure progress effectively.

5) Collaboration: We believe in teamwork. We provide actionable insights and tasks, working together as a united team to achieve your goals.

6) Deep Research and Customer Understanding: We put a strong emphasis on research, delve into marketing psychology, and work to understand your customers as closely as possible. This enables us to create marketing angles and messaging that truly resonate with your audience and drive conversions.

7) Feedback-Driven Improvement: Our methods include feedback loops on iterations and improvements, allowing your team to gain a deeper understanding of what worked and why. This feedback is always supported by data-driven analysis, ensuring that we continuously fill gaps and refine our strategies.

Our services are designed to provide a mix of 'done-for-you' and 'done-with-you' support. We start by crafting a strategic blueprint, laying a strong foundation for your growth, and addressing any potential issues or bottlenecks.

To ensure our approach is data-driven, we emphasize understanding your key metrics and understand your ideal customer so we can create marketing that resonates with them at different stages of their shopping journey towards becoming an actual customer.

We assess your existing assets (existing data, winning offers, customer reviews and objections, creative content) and prioritize what's missing. Our focus is then on building an in-house content system geared toward converting customers, enabling consistent content flow for market testing and organic distribution, which also sets the stage for successful paid advertising. This content system is built on the backbone of creatively formulating on-going marketing concepts, approaching customers from different angles.

With a proper strategy, strong foundation, and consistent content, we then fully take over and manage all paid advertising across major channels (Facebook, Instagram, TikTok, Google, YouTube) as well as all retention marketing efforts (email marketing, sms marketing, brand loyalty). Applying continuous testing within your entire marketing funnel, including your website and checkout processes, helps improve key metrics at different stages of the customer journey, ensuring they meet our benchmarks.

By having control over every customer touchpoint, and following the data, we're able to create a sustainable 'skale' system, helping you navigate your brand’s growth.

We partner with emerging direct-to-consumer brands aiming to achieve substantial growth within reasonable timeframes.

To determine if our collaboration is the right fit, we typically look for brands that demonstrate momentum and proof of concept. This means actively generating revenue, having some historical marketing data, and preferably running paid advertising. If you don't meet all these criteria, we also consider brands with ongoing success in organic marketing or those excelling in other areas like Amazon, retail, or wholesale, with a desire to expand into the DTC vertical.

Above all, cultural alignment and a shared growth mindset are crucial. We prioritize brand-driven strategies, focusing on strong brand identity, product quality, and exceptional customer experiences. Realistic expectations, setting achievable goals, and incremental growth are key components of our approach. We work as an extension of your team, valuing collaboration, adaptability, quick problem-solving, and the understanding that substantial growth takes time.

Let's connect and determine if our partnership aligns with your brand's goals and values.

The speed at which you see results can vary depending on several factors, including your current brand's state, your existing data, the amount and quality of your creative content, the organic growth, the scope of work agreed upon, and your specific niche or product types. While we can't promise immediate results, we are committed to driving progress as efficiently as possible.

Our approach involves a structured framework that prioritizes foundational work, such as building a robust strategy, optimizing customer touchpoints, and continuous testing. This method is designed for sustainable, long-term growth.

The timeline to noticeable results will depend on the specific project and your existing brand foundation. We'll work closely with you to set realistic expectations and goals, ensuring that we achieve micro-level improvements that contribute to macro-level growth over time.

Crucially, our success relies on partners granting us the space to execute our work while also promptly supplying the necessary resources. The most frequent obstacle hindering brands from achieving their growth objectives or encountering delays can be traced back to communication breakdowns or misalignment.
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In the end, our mutual objective is to help your brand prosper, and we're committed to achieving results within the parameters of your specific situation. We avoid making unrealistic promises and openly acknowledge that challenges may arise. However, we're here to collaboratively address these issues and strive for optimal outcomes, to reach our mutual goal.

Hiring in-house or working with freelancers can be effective in some cases, but it comes with its own set of challenges. Here's why partnering with us might be a better choice:

1) Comprehensive Expertise: We offer a diverse team of experts, covering various aspects of e-commerce growth, from paid advertising to content creation and retention marketing. With us, you have access to a full-stack of skills under one roof, eliminating the need to manage multiple freelancers.

2) Bridging Communication Gaps: When working with multiple people or teams on various aspects, miscommunications, misunderstandings, or gaps in collaboration can occur. We serve as the bridge, providing essential feedback loops that ensure all growth levers work in harmony. For instance, instead of the advertising team requesting creatives and having to search for them independently, we offer data-backed analysis on what content works and why, and then execute the creation of more effective content. This bridging role fills a common gap that many brands face, often without even realizing it.

3) Collective Experience from Brand Builders: Our team of brand builders has a wealth of experience in scaling brands. We've encountered and solved various challenges, allowing us to bring a holistic perspective and innovative solutions to the table.

4) Scalability & Single Point of Contact: As your brand grows, our services can easily scale with you. You won't need to hire, train, or manage additional in-house staff for any of your core marketing efforts (marketing strategy, creative content, customer acquisition, customer retention). Instead of managing multiple freelancers, you'll have a single point of contact and accountability with us, making communication more efficient.
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5) Efficiency, Speed, Risk Mitigation: We streamline the process and provide a dedicated, full-service approach. This ensures quicker turnaround times and a seamless, coordinated effort to meet your growth goals. We ensure your marketing continues running smoothly even if specific team members are unavailable for any reason (because life happens, but it shouldn't hurt your growth).
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6) Cost-Effective & Ease of Mind: Outsourcing to us can often be more cost-effective than maintaining in-house teams,  working with multiple external teams, or handling the associated (and spread out) overhead costs. Rest easy knowing that we provide a dedicated and focused team, treating your brand as their own, providing an in-house-experience, and being available to answer questions or handle any issues.

7) Plug-and-Play Solution: We tailor our team to fit each partner brand perfectly, ensuring that every team member has the necessary workload/bandwidth, unique experience, vetted skills/expertise, and operates in aligned time zone (or multiple). By having a strong roster of brand building experts, as well as the capabilities and access to source additional members (i.e. content creators), we're able to plug-n-play team members into your brand according to the need for specific expertise, any update to scope of work, or any challenges that arise. This approach guarantees a seamless and optimized experience, enabling us to consistently deliver high performance and surpass goals, without making your job harder.
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In sum, we offer a holistic, efficient, and experienced solution that takes the complexities and uncertainties out of e-commerce growth, allowing you to focus on your brand's core competencies.

Our team is a dynamic mix of brand-building and performance marketing experts, each specializing in different facets of e-commerce growth. When you partner with us, you're gaining access to a dedicated team committed to your brand's triumph.

The composition of the team working with each brand depends on the scope of work, allowing us the flexibility to adjust our lineup as needed. Our direct-to-expert model ensures that you have direct access to the professionals who can address challenges, answer your questions, or provide insights into your overall strategy.

We tailor our team to fit each partner brand perfectly, ensuring that every team member has the necessary workload/bandwidth, unique experience, vetted skills/expertise, and operates in aligned time zone (or multiple).

Snapshot of our core team (your direct points of contact):
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1) Growth Strategy Manager: Your strategic guide, responsible for charting the path to brand growth, setting goals, and optimizing the journey.

2) Creative Strategist: The visionary behind compelling and high-converting content that captivates your audience. Provides on-going research, brainstorming, and ideation of concepts, angles, and marketing.

3) Acquisition Manager: The architect of your brand's reach and conversions, using various channels and marketing strategies to acquire new customers.

4) Retention Manager: The custodian of customer relationships, ensuring they stay engaged and loyal to your brand, utilizing email marketing and sms marketing to increase store revenue without added spend.

5) Project Manager: The orchestrator of all the moving parts, ensuring seamless implementation and ongoing management of all strategies, creative pipeline, and deadlines are met.

6) Copywriters, Editors, Designers: The written content, visual content, and post-production team members supporting each new marketing initiative to provide top-quality marketing assets for tests.

Our core team is supported by a conglomerate of strategists, performance marketers, media buyers, copywriters, designers, post-production/editors, content creators, influencers, data analysts, assistants, project managers, and operators. This further extension of our back-end team, allows us to maintain a backup support system to ensure that your marketing is continuously managed and overseen at all times.

By having a strong roster of brand building experts, as well as the capabilities and access to source additional members (i.e. content creators), we're able to plug-n-play team members into your brand according to the need for specific expertise, any update to scope of work, or any challenges that arise. This approach guarantees a seamless and optimized experience, enabling us to consistently deliver high performance and surpass goals, without making your job harder.

Our pricing structure is designed to align with your brand's unique needs and goals, ensuring a cost-effective investment. The specific cost will vary depending on the scope of work, the complexity of the project, and the goals we collectively set.

We offer flexible models that include both retainer-based and performance-based options. Performance-based elements may be integrated into our partnership, offering shared risk and reward as we work together to achieve your desired outcomes.

We believe in providing value that justifies the investment you make in our services, and we're committed to delivering results that exceed your expectations.
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We generally conduct a brand audit (by getting viewer access to your account) to determine if a partnership is suitable, providing a quote/proposal, along with a 30/60/90-day growth plan.

If you prefer an audit without a call, we're happy to do so. Send us basic information along with account access details and receive within a few days (we're willing to sign an NDA for confidentiality if needed).

Contact our team with your unique requirements for a detailed quote/proposal.

The ideal ad spend for optimal results can vary based on several factors, including your brand's current state and ideal target goals (where you want to be vs where you are), the niche or type of products, your ideal target audience, and the competitiveness of the market.

We believe in flexibility, tailoring our strategies to fit your budget while ensuring you get the best possible outcome. Our proprietary forecasting calculators will generate an ideal ad spend that aligns with your goals, adjusting numbers appropriately to meet your current state. Our 'skaling' strategies work on what we call a "dynamic budget," which simply means that when we see good performance, we push the gas.

Generally speaking, the minimum advised ad spend in order to run paid advertising effectively would be around $500/day; however, this needs to be adjusted in accordance to many unique brand variables, such as your product costs/margins, average order values, customer lifetime values, current customer acquisition costs, availability of creative content, and overall brand goals.

We welcome brands with various budget levels and don't disqualify you based on not meeting our recommended minimums, which we can determine together after a brand audit. If your current ad spend budget falls below our advised levels, we have strategies to work with your current resources and help you reach your desired budget in due course.

Let's discuss your goals, and we'll guide you on the right investment for your brand's growth.